Deciding the Advertising Media that is best suited for your brand requires a dedicated study of your target group. This is often a separate task, requiring facts on the behavior and way of living. Without these data, Advertising would essentially be a shot in the dark. This, in turn, means that the area of the place plays an important role in deciding the appropriate media for promotions. This article discusses the Best Advertising Media for wooing audiences and categorizes them according to the target audiences.
Airport Advertising is most suitable for brands targeting a premium audience. Though it is true that the recent surge in the number of low cost airlines have brought newer target groups in the ambit of the medium, it is still used more prominently by brands seeking to impress premium audiences. Airports are popular transit stations for SEC A and AB+ males, who are key decision makers and influencers in top organizations. Ads placed at the airports reflect ambitions of partnerships and associations in the best manner possible. When you have the top officials of potential partners and associates as your audience, your Ad Display is the business card of your brand.
The introduction of the metro transport system added an important media in the domain of Advertising. Though well managed metro stations, like the Delhi Metro, can and is being used to target almost all target groups, the Metro is best used to attract audiences by the brands belonging to the entertainment industry. One of the analyzed reasons is that a high number of commuters engage in entertainment activities like listening to songs and playing games. Hence, the stage is already set for brands to capture their attention. As an example, it would be much easier for a FM channel to impress a commuter who is already listening to songs. The chances of him tuning to the said channel, after viewing its ad, are much higher. The same applies for the other brands of the entertainment industry.
If you are targeting the seasonal sales, there can be no better place to catch the attention of shoppers than at the point of sales. The target group of the seasonal buyers is very important for many industries as they buy, not just for themselves, but for their extended families as well. Most of them reach the malls with clear knowledge of whom to buy for and the budget within which the shopping is to be done, but no clear decisions on what to buy. There is seldom a target group with better promises of immediate conversions and no better place to target them than at the malls.
Online Advertising is mostly targeted at the younger generation. Here, the youngsters form the majority of the internet buffs and thus it creates higher scopes for good Returns of Investment (RoI) if the youth are targeted through the online ads. Due to the competition in the world of mobile and information technology, the line of distinction, between the devices used to access the internet, has blurred. Thus, it is important to ensure that the online ads are optimized for best viewing in all the prevalent devices.
Following the above suggestions in choosing the best medium for flaunting your brand, to the target groups, would go a long way in ensuring that the maximum benefits are reaped from the opportunities that are presented by the Indian markets. As can be clearly seen, each of the above media has its unique strength in attracting particular types of audiences. Playing by the strength of the Advertising Medium is what is required of the brands.