Microsoft is putting on their benevolent cap and treating Xbox 360 gamers to a free weekend of Xbox Live. If you have any number of select games you’ll be able to log on and play the multiplayer components for free… even if you don’t have Xbox Live Gold.
The news broke over on Major Nelson’s blog where a brief promo trailer clocking in at just under a minute showcased the games that are eligible for the promotion, including GTA V, FIFA 15, Battlefield Hardline and Call of Duty: Advanced Warfare. Check it out.
It’s an odd promotion because it’s focused on the Xbox 360 even though right now Microsoft’s Xbox One is supposed to be the new hotness. Having a free weekend on the Xbox 360 is aimed at winning over… who exactly?
I suppose it’s Xbox 360 owners who have let their Xbox Live Gold subscription lapse and they’re now seeking to get these Xbox Live Silver members to re-subscribe back to Xbox Live Gold.
The thing is, will a three day binge between Friday and Sunday on free multiplayer gaming in games like Call of Duty: Advanced Warfare or Battlefield: Hardline be enough to win back over gamers who have either joined the free multiplayer ranks of Nintendo or Steam or have put their money elsewhere, into services such as PlayStation Plus?
I know some people used to defend the necessity of Xbox Live Gold’s multiplayer as a service that offered quality based on what gamers paid out each month to access the service, but when you have something like Steam running mean and lean as a free service, with optional dedicated servers for a lot of games, free mods, voice chat, friends list, free broadcasting, free SDKs for various games and the ability to share screenshots and videos through the community feeds, it’s a little difficult to justify the price of Xbox Live Gold each month.
Of course, Microsoft did add in the extra supplement of free Games With Gold, giving gamers who pay for the online service the extra incentive of being able to download select games for free for the entire month. Even better yet, gamers get to keep the games even if they let their subscription to Xbox Live Gold lapse.
However, in this particular case the promotion is only good for the weekend and only good for games where the multiplayer was behind the Xbox Live Gold paywall.
If you have Battlefield Hardline, Call of Duty: Advanced Warfare, GTA V or FIFA 15 you can load up any single one of those games and start playing online in the multiplayer modes right now, at no extra costs. If the weekend promotional campaign sounds ideal to you, feel free to learn more about it by paying a visit to the official website. The promotion is only good between 12:00 A.M. PST on May 1st, 2015 to 11:59 P.M. PST on May 3rd, 2015. Only the aforementioned games are eligible for the promotion.